ER Couture is a high-end women's fashion brand creating flattering pieces in luxury materials. Designer Elisabeth Rolskov explains about our brand values and service.
Showing posts with label fashion. Show all posts
Showing posts with label fashion. Show all posts
Designer Elisabeth Rolskov
My personal style and my designs share the same DNA! There are few things I enjoy more than wearing well thought-out clothes that are durable and of a high quality, and my own designs reflect this priority. Durability, quality and uniqueness are the most primary features of our designs; these are reflected in our fabrics, craftsmanship and attention to details. I have always loved fabrics and been specially excited about silk and natural materials. I never compromise on quality and continuously do my utmost to make things last.
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| Designer Elisabeth Rolskov |
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| Hand smocking for our signature designs |
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| At ER Couture we always include delicate details that make all our styles stand out. We are most know for our braiding of material that you see on this neckline |
Romantic Valentine
Love is in the air with our special selection of Valentine’s Day dresses and styles for the ultimate romantic. Until 18th February you can enjoy 20% off on all RED & PINK garments available at ER Couture. Make your heart skip a beat and enjoy a Valentine to remember.
Halloween at ER Couture
Go Black and get your money back. We offer 20% off on all garments available in the shop.
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| ER Couture Halloween |
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| ER Couture Halloween |
ER Couture Copenhagen - Classy yet Comfortable
ER Couture is a
Danish designer brand
bringing comfort and unique details to contemporary classics. Our signature style is classy yet comfortable with details that set our design
apart. We are known for our fabric
manipulations with braiding, knotting and the fact that we only produce
collections in natural materials to ensure the comfort of the design.
FASHION BAGS BY ER COUTURE
We all know how important the accessories are to the entire outfit but are you still wondering where to get it? This Spring ER Couture Copenhagen are introducing many fashionable bags. Keep an eye on our shop as we only produce few of each item.
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| ER Couture, Mess bag 990.000 VND |
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SALE SALE SALE
The best part of the New Year season is January Sales! We have started ours at ER Couture with up to 80% discount on selected garments and accessories! See some of our sales items in the following pictures.
Happy New Year Ladies
Floor-skimming gowns for evening glamour. Complete the look with our shimmering jewels. May you be the after-image of the night.
Please note that ER Couture will be closed the 31th of December and 1st of January. We will open our doors again the 9 am the 2nd of January and welcome you with our January Sale!
Please note that ER Couture will be closed the 31th of December and 1st of January. We will open our doors again the 9 am the 2nd of January and welcome you with our January Sale!
Find designer garments in Ho Chi Minh City
Elegance with a svelte silhouette - ER Couture always embodies a strikingly fresh, modern style. Our new collection gives you a beautifully tailored and feminine style with the greatest attention paid to details.
Happy Birthday ER Couture
TO CELEBRATE OUR 5TH BIRTHDAY, WE OFFER YOU 20% OFF ON ALL ER COUTURE ITEMS 14TH OF APRIL 2014 ONLY
COME AND ENJOY OUR SPECIAL PROMOTIONS AND REFRESHMENTS 10AM-12PM & 3PM-6PM
GET INSPI{RED}
One great way to know you’re giving something truly special is to visit ER Couture, as we only make a few pieces of each design.
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| ER Couture Christmas collection - Word Magazine HCMC |
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ER Couture Christmas Collection in Word HCMC |
Asia street-style
Please read the blog by Nana Chen here or find it at http://asiastreetstyle.blogspot.com/
A friend and I were sharing an early evening drink when she nodded to two beautiful women at the neighbouring table. I instantly asked for an introduction and learned that one of them is Danish fashion designer Elisabeth Rolskov who created the label ER Couture. Having lived in Copenhagen where people watching was a great delight, I asked Elisabeth to bring out her latest creations for a quick shoot. Here they are. Her Q&A follows.
What defines your style?
My personal style and my designs share the same DNA! There are few things I enjoy more than wearing well thought-out clothes that are durable and of a high quality, and my own designs reflect this priority. Durability, quality and uniqueness are the most primary features of our designs; these are reflected in our fabrics, craftsmanship and attention to details. I have always loved fabrics and been specially excited about silk and natural materials. I never compromise on quality and continuously do my utmost to make things last.
What would you say is the concept behind your designs?
The mission of ER Couture is to give women garments that make them feel comfortable and beautiful, and our collections combine different design elements in a way that tries to redefine femininity. In this day and age, where the the catwalk model is merely a stick figure, we celebrate the beauty of the feminine silhouette by highlighting women’s natural curves and allure.
How did you get started in design?
The interest has always been there – ever since I was a little girl drawing glamorous dresses for my paper dolls. In school, I focused more on mathematics and political science, but my official start in fashion design was at a private school in Hong Kong. I continued my studies in China, at Raffles Design Institute for a few years and transferred to Ho Chi Minh City where I graduated.
How was ER Couture born?
I think ER Couture was born with me - it has always been a goal for me. Just after my graduation, I came across an excellent spot for a shop in my local area. As someone who is slightly larger than the standard Vietnamese lady, I knew there was an overlooked demand for larger sizes, especially for Westerners, so I set out to fill this gap in the market. Luckily, our designs were also well-received by the Vietnamese clientele, so we had to expand our size range and now carry standard sizes from 34-42! We also do made-to-order, and I am personally very proud of this service. I see this as a way of encouraging quality and “slow fashion” over mass-produced disposable fashion.
Why Asia and how does being in Asia help you?
Asia is a growing market and I believe that I stand stronger than most American/European designers, as I live and work in Asia where most clothing production is carried out today. I know the culture, the language, the market and the consumers personally, and have a lot of experience in managing and cooperating with suppliers.
Name three design elements you would take back to Denmark.
Our intricate knot-details, our kimono-style leather belts and our hand-sewn fabric manipulations.
Tell us about what you're wearing in the photos.
I am wearing one of our kimono style wrap blouses in silk and cotton. The high mandarin collar is delicately sewn with an elaborate smocking detail. An angular lace is attached around the edge. The belt is 100% silk with small Asian knot style buttons in the front. The pencil skirt is in cotton. You can't see it in the picture, but it has another knot-detail at the waist and elastic on the sides. In the other picture I'm wearing one of our comfortable cotton jersey dresses with dolman sleeves and low waterfall neckline at the back. The dress is accessorized with one of our leather belts with a monochromatic dragon embroidery.
A friend and I were sharing an early evening drink when she nodded to two beautiful women at the neighbouring table. I instantly asked for an introduction and learned that one of them is Danish fashion designer Elisabeth Rolskov who created the label ER Couture. Having lived in Copenhagen where people watching was a great delight, I asked Elisabeth to bring out her latest creations for a quick shoot. Here they are. Her Q&A follows.
What defines your style?
My personal style and my designs share the same DNA! There are few things I enjoy more than wearing well thought-out clothes that are durable and of a high quality, and my own designs reflect this priority. Durability, quality and uniqueness are the most primary features of our designs; these are reflected in our fabrics, craftsmanship and attention to details. I have always loved fabrics and been specially excited about silk and natural materials. I never compromise on quality and continuously do my utmost to make things last.
What would you say is the concept behind your designs?
The mission of ER Couture is to give women garments that make them feel comfortable and beautiful, and our collections combine different design elements in a way that tries to redefine femininity. In this day and age, where the the catwalk model is merely a stick figure, we celebrate the beauty of the feminine silhouette by highlighting women’s natural curves and allure.
How did you get started in design?
The interest has always been there – ever since I was a little girl drawing glamorous dresses for my paper dolls. In school, I focused more on mathematics and political science, but my official start in fashion design was at a private school in Hong Kong. I continued my studies in China, at Raffles Design Institute for a few years and transferred to Ho Chi Minh City where I graduated.
How was ER Couture born?
I think ER Couture was born with me - it has always been a goal for me. Just after my graduation, I came across an excellent spot for a shop in my local area. As someone who is slightly larger than the standard Vietnamese lady, I knew there was an overlooked demand for larger sizes, especially for Westerners, so I set out to fill this gap in the market. Luckily, our designs were also well-received by the Vietnamese clientele, so we had to expand our size range and now carry standard sizes from 34-42! We also do made-to-order, and I am personally very proud of this service. I see this as a way of encouraging quality and “slow fashion” over mass-produced disposable fashion.
Why Asia and how does being in Asia help you?
Asia is a growing market and I believe that I stand stronger than most American/European designers, as I live and work in Asia where most clothing production is carried out today. I know the culture, the language, the market and the consumers personally, and have a lot of experience in managing and cooperating with suppliers.
Name three design elements you would take back to Denmark.
Our intricate knot-details, our kimono-style leather belts and our hand-sewn fabric manipulations.
Tell us about what you're wearing in the photos.
I am wearing one of our kimono style wrap blouses in silk and cotton. The high mandarin collar is delicately sewn with an elaborate smocking detail. An angular lace is attached around the edge. The belt is 100% silk with small Asian knot style buttons in the front. The pencil skirt is in cotton. You can't see it in the picture, but it has another knot-detail at the waist and elastic on the sides. In the other picture I'm wearing one of our comfortable cotton jersey dresses with dolman sleeves and low waterfall neckline at the back. The dress is accessorized with one of our leather belts with a monochromatic dragon embroidery.
New collection "Horticulture"
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| ER COUTURE COPENHAGEN |
A garden that evokes a fantasy of an Orientalist paradise, infused with a romantic 50’s look. Delicate pastels and vibrant acid nuances take centre stage in a fairytale universe of frivolity and young romance, while buoyant silhouettes and ultra-light materials highlight a fresh elegance. A classic approach to dressing is seen in clear-cut, shapes for women, which revisit the sophistication of the 50’s. It is a macaroon-coloured world, a plethora of ice cream and sugary shades of magic and grace.
Zalora Vietnam
We are very excited about our new online shopping experience at zalora.com where you can buy a product online and get it delivered within 4 hours in HCMC - thats what I call a great service.
We are still including pieces for our "Twist in Time" 2012 collection and we are so happy with the pictures that Elle editor, Pham Tuan Ngoc, took for this collection.
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| ER Couture Copenhagen, Twist in Time collection. |
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| www.zalora.com |
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