Where to go in D2, HCMC

Jetstar's where to-go in D2 includes ER Couture in its recent magazine.

"ER Couture may have celebrated six years in D2, but this white jewel of a boutique still flies largely below the popular radar. Dansih Designer Elisabeth Rolskov, a long-time Vietnamese resident, has a knack for knowing excactly what her customers want to wear.

This summer take a look at her feminine cotton jersey dresses in a multitude of colors. ER Couture introduces new styles continuously throughout the year, rather than producing seasonal collections; expect Danish edge combined with Asian textural details." 

by Nana Chen

Customers note about ER Couture

For me this is what makes my day - a note from one of our customers:)
"I have been living in An Phu for the past 3 years and am now leaving Vietnam in a few days. Just recently I discovered the best clothing designer in Ho Chi Minh and she has been just a few steps from my front door. Her name is Elizabeth and she is the proprietor of E.R. Couture which is located at the top of An Phu supermarket. Her designs, fabric, quality of workmanship is equivalent to anything you will find in Europe or N. America.
She caters to your individual tastes and needs. She listens to what it is you want and is prepared to spend a great deal of time doing this to know what it is you want. One thing she doesn't do is exact copies out of respect for those designers. What she does is put her own spin on it, which is always very tasteful and creative.
I am a woman in my early sixties, no longer having the body of an 18 year old, (ha ha), but when I wear her clothes I feel like I am at my best. You won't be disappointed.
Shirly"

Cutomer at ER Couture

Designer Elisabeth Rolskov

ER Couture Tailoring team

ER Couture sales-team

ER Couture sales-team

Happy Birthday ER Couture

TO CELEBRATE OUR 5TH BIRTHDAY, WE OFFER YOU 20% OFF ON ALL ER COUTURE ITEMS 14TH OF APRIL 2014 ONLY
COME AND ENJOY OUR SPECIAL PROMOTIONS AND REFRESHMENTS 10AM-12PM & 3PM-6PM

Chuc Mung Nam Moi

Happy Chinese new year! ER Couture is now open with a whole new collection in house. 

ER Couture Copenhagen 

ER Couture Copenhagen

ER Couture Copenhagen

ER Couture Copenhagen

ER Couture Copenhagen

Happy Holidays

For the holiday season discover ER Couture's selection of feminine and high-quality designs.

Ethical standards & working conditions at ER Couture

In a world of outsourcing and corner-cutting we choose to do the exact opposite. Only by choosing to control the entire design and production process, is it possible to deliver a true world-class product. And by choosing to control the entire process we also ensure a sense of integrity and decency in how we operate as a company. Given the time being with the focus on Bangladesh minimum wages and poor working conditions we are truly proud of our team of tailors. We can ensure people are treated fairly and with respect!

As we have our own workshop, we can move a design from the drawing board to the hanger in 2 days – this is one of our strongest features. This means we can easily place new products in our boutique to test our customers’ reaction before putting it into a large production run. If the product is not as well received as expected, we re-evaluate the design and improve it before further production. We see this as a way to provide better service, to keep inventories low and to encourage “slow fashion” over mass-produced disposable clothing.

We guarantee a long-lasting design in limited edition. Our exclusive line is produced in a small quantity. We see this is a way of encouraging quality and “slow fashion” over a mass-produced disposable consumer culture.

Interested in small volume orders? read more here http://www.er-couture.com/Site/B2B.html

Asia street-style

Please read the blog by Nana Chen here or find it at http://asiastreetstyle.blogspot.com/
A friend and I were sharing an early evening drink when she nodded to two beautiful women at the neighbouring table. I instantly asked for an introduction and learned that one of them is Danish fashion designer Elisabeth Rolskov who created the label ER Couture. Having lived in Copenhagen where people watching was a great delight, I asked Elisabeth to bring out her latest creations for a quick shoot. Here they are. Her Q&A follows.

What defines your style?
My personal style and my designs share the same DNA! There are few things I enjoy more than wearing well thought-out clothes that are durable and of a high quality, and my own designs reflect this priority. Durability, quality and uniqueness are the most primary features of our designs; these are reflected in our fabrics, craftsmanship and attention to details. I have always loved fabrics and been specially excited about silk and natural materials. I never compromise on quality and continuously do my utmost to make things last.

What would you say is the concept behind your designs?
The mission of ER Couture is to give women garments that make them feel comfortable and beautiful, and our collections combine different design elements in a way that tries to redefine femininity. In this day and age, where the the catwalk model is merely a stick figure, we celebrate the beauty of the feminine silhouette by highlighting women’s natural curves and allure.

How did you get started in design?
The interest has always been there – ever since I was a little girl drawing glamorous dresses for my paper dolls. In school, I focused more on mathematics and political science, but my official start in fashion design was at a private school in Hong Kong. I continued my studies in China, at Raffles Design Institute for a few years and transferred to Ho Chi Minh City where I graduated.

How was ER Couture born?
I think ER Couture was born with me - it has always been a goal for me. Just after my graduation, I came across an excellent spot for a shop in my local area. As someone who is slightly larger than the standard Vietnamese lady, I knew there was an overlooked demand for larger sizes, especially for Westerners, so I set out to fill this gap in the market. Luckily, our designs were also well-received by the Vietnamese clientele, so we had to expand our size range and now carry standard sizes from 34-42! We also do made-to-order, and I am personally very proud of this service. I see this as a way of encouraging quality and “slow fashion” over mass-produced disposable fashion.

Why Asia and how does being in Asia help you? 
Asia is a growing market and I believe that I stand stronger than most American/European designers, as I live and work in Asia where most clothing production is carried out today. I know the culture, the language, the market and the consumers personally, and have a lot of experience in managing and cooperating with suppliers.

Name three design elements you would take back to Denmark.
Our intricate knot-details, our kimono-style leather belts and our hand-sewn fabric manipulations.

Tell us about what you're wearing in the photos.
I am wearing one of our kimono style wrap blouses in silk and cotton. The high mandarin collar is delicately sewn with an elaborate smocking detail. An angular lace is attached around the edge. The belt is 100% silk with small Asian knot style buttons in the front. The pencil skirt is in cotton. You can't see it in the picture, but it has another knot-detail at the waist and elastic on the sides. In the other picture I'm wearing one of our comfortable cotton jersey dresses with dolman sleeves and low waterfall neckline at the back. The dress is accessorized with one of our leather belts with a monochromatic dragon embroidery.

HAPPY WOMENS DAY

Lots of things are happening at ER Couture:

- we have entered a partnership with Anupa at 17/27 Le Thanh Ton in District 1, so you can now find ER Couture in District 1, and Anupa bags and sunglasses in District 2!

- our latest collection Twist in Time is now available in our District 2 boutique!

- Special Women’s Day promotion – on 8th March only, you can buy one and get one 50% off on all ER Couture products. Conditions apply.