|Elisabeth Rolskov at work, ER Couture|
Elisabeth Rolskov is the visionary designer behind ER
Couture Copenhagen, a classy and comfortable luxury brand. Her exclusive
approach to elegance and celebration of the feminine mystique is sewn
delicately into each of her collections.
Through her education in Hong Kong, China and Vietnam she
has gained a useful network and knowledge in the Asian fashion industry. With
this background she stands stronger than most American/European designers, as
she lives and works in Asia where most clothing production is carried out
today. She knows the culture, the language, the market and the consumer
personally, and has vast experience of managing and cooperating with suppliers,
companies, organizations and macro-environment.
“As an educated fashion designer I supervise and quality-controls all aspects of operations from marketing planning to product purchasing. Besides running the boutique, I lead our workroom where I train sewers to achieve fine tailoring skills. I am in charge of all aspects of the design process such as trend research, sketching, sourcing materials, fitting and evaluation.
Maintaining the integrity of a design while making adjustments to suit a client's figure and personal preferences is a delicate balancing act. At ER Couture it is our daily business to have booth design and customer in mind. We need to have a unique collection and make outstanding garments –on the other hand our priority is the customer. At ER Couture all our collections can be tailored to individual size, taste and occasion.”