Do what you love, love what you do!

ER Couture Copenhagen, women's fashion

Ho Chi Minh City has changed rapidly during the last 10 years I have been a resident. The fashion industry is booming and we see more and more international brands making their entrance in Vietnam. The competition is indeed getting harder yet ER Couture is still around as we have something unique to offer

Elisabeth Rolskov fashion designer - ER Couture

1. COMFORT & SUSTAINABILITY If you are living in a tropical climate or just care about what kind of materials you wear you will notice the difference when you wear natural materials that let your skin breathe. ER Couture creates women’s fashion in natural material to ensure comfort and sustainability.
I vouch for Coco Chanel’s quote “Luxury must be comfortable, otherwise it is not luxury.”

2. FIT AND SILHOUETTE We do custom-made for the same price as our ready-made products because the last thing I want is one of my designs not leaving your wardrobe. Garments are magical as they can change your overall look in minutes and easily help disguise figure-flaws. I have always wanted a magic wand so I could get dressed just like Cinderella, but a simple pencil will work as long as you know about proportions, materials and how these can be used to improve the silhouette. When I design a new piece I therefore focus on women, our needs and our typical body-consciousness. Most women want to be taller, thinner and look sophisticated without feeling restricted. I listen and strive to balance your needs.

3. ETHICAL STANDARDS and working conditions. In a world of outsourcing and corner-cutting we choose to do the exact opposite. Only by choosing to control the entire design and production process, is it possible to deliver a true world-class product. And by choosing to control the entire process we also ensure a sense of integrity and decency in how we operate as a company. We can ensure people are treated fairly and with respect. 

Machines can’t do everything – neither can hands, yet together they can produce magic

Jordan jumpsuit

Dolman Blouse

Deteria shirt and Megan dress

Mia long vest

ITS ALL ABOUT YOU!

We celebrate the beauty of the feminine silhouette by highlighting women’s natural curves and allure. 

“My collection is focused on women, our needs and our typical body-consciousness. Most women, that I have met, want to be taller, thinner and look sophisticated without feeling restricted. This is what is on my mind when I create a new collection - the overall silhouette. 

I focus on how we can use the material to create an interesting design and make a wearable piece that skim the female figure. 

Our sizes runs from XS to XL but we are also very proud to offer custom-made solutions for the same price. 

ER Couture's Dagmar top

ER Couture Tux shirt

Evening Glamour with ER Couture

ER Couture evening collection

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ER Couture evening collection

ER Couture evening collection

ER Couture evening collection

ER Couture evening collection

ER Couture evening collection 

ER Couture evening collection

ER Couture evening collection

ER Couture evening collection

ER Couture is the bright Danish design company founded out of Vietnam, with customers from all over the world. Mixing Scandinavian vibes with Asian details, our clothes are made for the international woman who’s got meetings in Singapore, city hops to Dubai and family visits in Paris.

We love the clean, effortless lines of our less-is-more Danish design heritage, yet our signature is our handmade braided details.

Fashion Designer, Elisabeth Rolskov’s exclusive approach to elegance and celebration of the feminine mystique is sewn delicately into each of her collections.

“My designs are focused on women, our needs and our typical body-consciousness. MOST women want to be taller, thinner and look sophisticated without feeling restricted. This is what is on my mind when I create a new collection - the overall silhouette.”

All our garments are produced in luxury materials and can be tailored to individual size, taste and occasion.

Serafima Khmelivskya - Violinist & singer sponsored by ER Couture

Serafima Khmelivskya - Violinist & singer sponsored by ER Couture

Sima lifts up the room when she enters – she has that magical way of making a hectic weekday feel glamourous. Always in a rush for her next show I am treated with a small performance in the fitting room where she easily fills up our spacious shop with her beautiful voice. A talented musician that can make any genre her own. I am proud to sponsor this beauty with our evening dresses. She only books herself and her band for high-end events and I am always proud to be represented by her. 

Serafima Khmelivskya - Violinist & singer sponsored by ER Couture

More than 23 years of professional practice as a violinist and singer. Over 350 events was organized with the participation of Sima as a headliner in Europe, South Korea, Russia & Vietnam. She has a vast experience in many genres as modern (pop, dance, deep-house etc.) jazz and classical compositions. With her grace and authentic performance, she makes time stand still for a moment.  Music run through her veins and audience is left with admiration! 

Serafima Khmelivskya - Violinist & singer sponsored by ER Couture

Happy Vietnamese women's day

🌸HAPPY VIETNAMESE WOMEN'S DAY🌸

At ER Couture, we honor the passion, strength and diligence of women. 

👉🏻Today you can enjoy 10% off on all bills above 2 million. 

🛍upstairs An Phu Supermarket, 36 Thao Điên, D2, HCMC.

☎️+84 28 37442411+84 167 9586907

www.er-couture.com

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New arrivals

Our sale is coming to an end and we are excited about our new arrivals. 

Here is one of our favorite pieces, Gwyneth top, a timeless piece crafted from our natural, cotton jersey. Its one of those designs that drapes at just the right place and hides any figure flaws. The asymmetric cowl neckline is a take on a flattering classic with our signature braid on one side. Pair it with a pencil skirt  for business meetings or a pair of shorts to make a chic impression.

Tet a perfect new beginning

Tet is approaching and ER Couture is ready for the holidays with plenty of new arrivals - perfect for traveling and enjoying a relaxed time with friends.

Some of you have requested smaller sizes and we are therefore happy to announce that size 34 (xs) is now available for some styles.

Find us upstairs in An Phu Supermarket, 36 Thao Dien, D2, HCMC

Be inspired by our irresistible gifts

Introducing our new gifts collection. Discover our selection of irresistible treasures from eye-catching jewelry to elegant leather bags. Effortless, but beautiful, each accessory speaks for itself as we want you to shine from head to toe.

ER Couture, Women Fashion in Saigon, Vietnam

Store founder, Elisabeth Rolskov, is the visionary designer behind ER Couture Copenhagen, a classy yet comfortable luxury brand.  Her exclusive approach to elegance and celebration of the feminine mystique is sewn delicately into each of her collections.

ER Couture may have celebrated seven years in District 2, HCMC, but this white jewel of a boutique still flies largely below the popular radar. Danish designer Elisabeth Rolskov, a long-term Vietnamese resident, has a knack for knowing exactly what her customers want to wear.

"My priority is the customer - what is a garment if you dont feel distinct wearing it?"

Once you enter the 120 m2 store you will find a great selection of women's wear and accessories. Designer Elisabeth Rolskov thinks about the entire outfit when she designs her collections. You may find that the hat's detail matches perfect to the details on the silk top.

Maintaining the integrity of a design while making adjustments to suit a client's figure and personal preferences is a delicate balancing act. At ER Couture it is our daily business to have booth design and customer in mind. We need to have a unique collection and make outstanding garments –on the other hand our priority is the customer. At ER Couture all our collections can be tailored to individual size, taste and occasion.”

BIG SUMMER SALE

ER Couture Copenhagen's Summer Sale starts today with prices starting from 100K.

Thank you for the interview Nana Chen

How would you describe the changes in your own style having lived in Vietnam for nearly ten years? 
What one creates should always be relevant and reflect the here and now. It being in Vietnam or anywhere else. I have reflected upon the typical schooling where it's all about being evolutionary in terms of design to be more focused on women, our needs and our typical body-consciousness. 

All women want to be taller, thinner and look sophisticated without feeling restricted. This leads me back to the beginning of the interview pointing towards the silhouettes--what you see when you don’t see it. ER Couture creates collections that cater to women who are not necessary fashion model size. We focus more on draped dresses and tops that skim the female figure. 

The mission of ER Couture is to give women garments that make her feel comfortable and unique by collections, which combine different design elements in a way that redefines femininity. Durability and quality are the most primary features of our design; these are reflected in our fabrics, exquisite workmanship and attention to detail. 

“Clothes are like your second skin, make sure they let you breathe.”