Come behind the scene when our designer tells about ER Couture brand values





ER Couture is a high-end women's fashion brand creating flattering pieces in luxury materials. Designer Elisabeth Rolskov explains about our brand values and service.

Do what you love, love what you do!

ER Couture Copenhagen, women's fashion



Ho Chi Minh City has changed rapidly during the last 10 years I have been a resident. The fashion industry is booming and we see more and more international brands making their entrance in Vietnam. The competition is indeed getting harder yet ER Couture is still around as we have something unique to offer
Elisabeth Rolskov, fashion designer, chair, pose, green top
Elisabeth Rolskov fashion designer - ER Couture

1. COMFORT & SUSTAINABILITY If you are living in a tropical climate or just care about what kind of materials you wear you will notice the difference when you wear natural materials that let your skin breathe. ER Couture creates women’s fashion in natural material to ensure comfort and sustainability.
I vouch for Coco Chanel’s quote “Luxury must be comfortable, otherwise it is not luxury.”

2. FIT AND SILHOUETTE We do custom-made for the same price as our ready-made products because the last thing I want is one of my designs not leaving your wardrobe. Garments are magical as they can change your overall look in minutes and easily help disguise figure-flaws. I have always wanted a magic wand so I could get dressed just like Cinderella, but a simple pencil will work as long as you know about proportions, materials and how these can be used to improve the silhouette. When I design a new piece I therefore focus on women, our needs and our typical body-consciousness. Most women want to be taller, thinner and look sophisticated without feeling restricted. I listen and strive to balance your needs.

3. ETHICAL STANDARDS and working conditions. In a world of outsourcing and corner-cutting we choose to do the exact opposite. Only by choosing to control the entire design and production process, is it possible to deliver a true world-class product. And by choosing to control the entire process we also ensure a sense of integrity and decency in how we operate as a company. We can ensure people are treated fairly and with respect. 



Machines can’t do everything – neither can hands, yet together they can produce magic
ER Couture

Jordan jumpsuit



Red loose fitted top, dolman sleeves, white skirt, braided details
Dolman Blouse

women's top in red, high-rise trousers, silk dress

Silk shirt, light yellow, floral dress
Deteria shirt and Megan dress


black long vest, model pose, high fashion, braided top
Mia long vest

ITS ALL ABOUT YOU!

We celebrate the beauty of the feminine silhouette by highlighting women’s natural curves and allure. 
“My collection is focused on women, our needs and our typical body-consciousness. Most women, that I have met, want to be taller, thinner and look sophisticated without feeling restricted. This is what is on my mind when I create a new collection - the overall silhouette. 
I focus on how we can use the material to create an interesting design and make a wearable piece that skim the female figure. 
Our sizes runs from XS to XL but we are also very proud to offer custom-made solutions for the same price. 
Moss green top, model on chair, braided pocket, wedge shoes
ER Couture's Dagmar top

Tux shirt, braided detail, model pose,
ER Couture Tux shirt

Evening Glamour with ER Couture



ER Couture evening collection

Add caption
ER Couture evening collection

ER Couture evening collection


ER Couture evening collection

ER Couture evening collection

ER Couture evening collection 
ER Couture evening collection

ER Couture evening collection
ER Couture evening collection
ER Couture is the bright Danish design company founded out of Vietnam, with customers from all over the world. Mixing Scandinavian vibes with Asian details, our clothes are made for the international woman who’s got meetings in Singapore, city hops to Dubai and family visits in Paris.
We love the clean, effortless lines of our less-is-more Danish design heritage, yet our signature is our handmade braided details.
Fashion Designer, Elisabeth Rolskov’s exclusive approach to elegance and celebration of the feminine mystique is sewn delicately into each of her collections.
“My designs are focused on women, our needs and our typical body-consciousness. MOST women want to be taller, thinner and look sophisticated without feeling restricted. This is what is on my mind when I create a new collection - the overall silhouette.”

All our garments are produced in luxury materials and can be tailored to individual size, taste and occasion.

Serafima Khmelivskya - Violinist & singer sponsored by ER Couture

Serafima Khmelivskya - Violinist & singer sponsored by ER Couture

Sima lifts up the room when she enters – she has that magical way of making a hectic weekday feel glamourous. Always in a rush for her next show I am treated with a small performance in the fitting room where she easily fills up our spacious shop with her beautiful voice. A talented musician that can make any genre her own. I am proud to sponsor this beauty with our evening dresses. She only books herself and her band for high-end events and I am always proud to be represented by her. 


Serafima Khmelivskya - Violinist & singer sponsored by ER Couture

More than 23 years of professional practice as a violinist and singer. Over 350 events was organized with the participation of Sima as a headliner in Europe, South Korea, Russia & Vietnam. She has a vast experience in many genres as modern (pop, dance, deep-house etc.) jazz and classical compositions. With her grace and authentic performance, she makes time stand still for a moment.  Music run through her veins and audience is left with admiration! 


Serafima Khmelivskya - Violinist & singer sponsored by ER Couture

Best deal Halloween HCMC

IT'S A KIND OF MAGIC!
Until the 31 October you can enjoy 20% off on all Black garments available in our D2 based store.



🛍upstairs An Phu Supermarket, 36 Thao Điên, D2, HCMC.
☎️+ +84 28 37442411+84 167 9586907
www.er-couture.com


ER Couture, ho chi minh city



Happy Vietnamese women's day


🌸HAPPY VIETNAMESE WOMEN'S DAY🌸
At ER Couture, we honor the passion, strength and diligence of women. 

👉🏻Today you can enjoy 10% off on all bills above 2 million. 
🛍upstairs An Phu Supermarket, 36 Thao Điên, D2, HCMC.
☎️+84 28 37442411+84 167 9586907
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Elisabeth made my dream-dress

Thank you for the raving review! We are moved by your sweet words and amazed about the beautiful pictures. Thank you!❤️


I had my wedding dress designed and made by Er Couture - and I absolutely loved everything about it. The designer Elisabeth and I never meet during the proces, but still it fitt me perfectly and Elisabeth was so professional (AND NICE) to work with. I sad i Denmark describing from pictures and emails what I liked and then Elisabeth made my dream-dress.
I can only recommend you to get your dress (any-dress) made by this professional, clever and very nice designer!!!!